Eco Business Myths And Facts

There is a difficult problem with Going Green as a business. I am pretty sure that the fast-approaching period called’ The Green Equalization’ will establish a new generation that seeks an’ Authentic Green’ in every single business. As the Green era matures and grows, consumers will seek out services and products that are honestly Green and reject the ones that mock the subject. This generation will ask for a businesses to demonstrate their environmental commitment by their Green practices rather than their Green marketing.

To be an’ Authentic Green’ business, there is a much deeper commitment required. The fact is that most businesses suffer from a massive failure of programming, where the daily operation doesn’t really match the promotions that make it seem to be Green. This is most certainly seen in the discussion of the Green Supply Chain because the business that attempt to’ Sell Green’ to the public don’t really buy Green when it comes to purchasing department.

Ethically, businesses need to practice what they preach (or market). The obvious lack of Green Ethics is seen in a very overt fashion when the businesses ask people to buy their Green product or service, when they don’t do likewise in their own operation. This brings us to the idea of Green Practices heralded by the Green Business League as the solution for all businesses to embrace. In simple terms, the Green emphasis in your marketing department needs to be considered in the other practices of your business operation, and that includes your purchasing department or protocols.

The successful launch of GE’s ecomagination initiative is only one example of how green marketing can transform into an eco-friendly business strategy. On a smaller scale, any business can adopt environmentally conscious business practices that can make them more efficient, conserve energy and ultimately more “green” in their operations. They can also take it a bit further by developing green products or services. And by creating a green marketing strategy to market eco-friendly business practices or green inspired product lines, businesses can also gain more business from eco-savvy consumers.

Where Can We Go From Here?

Businesses need to be careful not to say that their business or brand is “green” without substantiating the claim with credible actions. Marketing a business as green without truly having a green product line or sustainable business operations can seem gimmicky. It is also recognized as “greenwashing”. Consumers may go outside their way to not patronize businesses that seem to deceptively be marketing themselves as green.

A green marketing strategy should be established based on environmental actions that a company is taking in their product line, operations or contributions. The marketing strategy should stem from green behaviors or characteristics to be credible to consumers and businesses need to be careful not to overstate their attachment to the environment.

Businesses can market themselves as green or eco-friendly if they have a great commitment to one or several of the above categories. The commitment should be a noticeable component in their business practices to form part of their marketing strategy.

These types of business practices can make a big effect on the environment and can become big differentiators for a green marketing strategy. Marketing messaging should emphasize the eco-friendly practices and dedication to being a green business. To be effective, an emphasis also needs to be placed on why the business chooses to be green and why consumers should care. Businesses with a solid green marketing strategy will be rewarded by consumers who desire to purchase goods and services that are environmentally friendly and promote healthier living.

While some may see the environmentally crisis as just a new opportunity to sell their products and services by exploiting the angst over this subject, it seems clear that the public will see through the Greenwashing strategy in due time. There shouldn’t be an anti-business element in the environmental. However, a failure of Green ethics will likely bring bad press to a series of firms. I am sure that they’ll ‘get religion’ then. Even the EPA has promoted a similar idea to the Green Supply Chain with its Environmentally Preferred Purchasing. We are approaching a time when it will be a need to’ Walk the walk a s well as Talk the talk. ‘

If you think that Going Green is about building a Green building, you’re mistaken. Green practices refer to the operation and processes found in every business. Your business may rent, lease, or own the building; but the question is more than the facilities. Most environmental issues are included in the daily tasks of life. They are lifestyle issues that have been poorly contrived to this point, and are contained in need of renovation. Therefore, this may be about practices more than buildings. A certified Green Consultant with the Green Business League can work with any business to assist the business achieve a Green business certification using a 100 point scale. Think of the Green Consultant as an advisor to your company that makes a complex task very simple and rewarding. This certification is, quite honestly, worth its weight in gold.

Seek the help of a local Certified Green Consultant who’s capable of helping your company Green up its supply chain. This is a task best done by a person who understands the challenges of the discussions and the environment. While some think that Going Green will be expensive, they’re wrong. While is may only be simple, Going Green can save nearly any company thousands of dollars year after year. The fact is that Green is about about a healthier and more effective operation. When done right, there is no real downside and your profits will increase.

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