Category Archives: Business

Eco Business Myths And Facts

There is a difficult problem with Going Green as a business. I am pretty sure that the fast-approaching period called’ The Green Equalization’ will establish a new generation that seeks an’ Authentic Green’ in every single business. As the Green era matures and grows, consumers will seek out services and products that are honestly Green and reject the ones that mock the subject. This generation will ask for a businesses to demonstrate their environmental commitment by their Green practices rather than their Green marketing.

To be an’ Authentic Green’ business, there is a much deeper commitment required. The fact is that most businesses suffer from a massive failure of programming, where the daily operation doesn’t really match the promotions that make it seem to be Green. This is most certainly seen in the discussion of the Green Supply Chain because the business that attempt to’ Sell Green’ to the public don’t really buy Green when it comes to purchasing department.

Ethically, businesses need to practice what they preach (or market). The obvious lack of Green Ethics is seen in a very overt fashion when the businesses ask people to buy their Green product or service, when they don’t do likewise in their own operation. This brings us to the idea of Green Practices heralded by the Green Business League as the solution for all businesses to embrace. In simple terms, the Green emphasis in your marketing department needs to be considered in the other practices of your business operation, and that includes your purchasing department or protocols.

The successful launch of GE’s ecomagination initiative is only one example of how green marketing can transform into an eco-friendly business strategy. On a smaller scale, any business can adopt environmentally conscious business practices that can make them more efficient, conserve energy and ultimately more “green” in their operations. They can also take it a bit further by developing green products or services. And by creating a green marketing strategy to market eco-friendly business practices or green inspired product lines, businesses can also gain more business from eco-savvy consumers.

Where Can We Go From Here?

Businesses need to be careful not to say that their business or brand is “green” without substantiating the claim with credible actions. Marketing a business as green without truly having a green product line or sustainable business operations can seem gimmicky. It is also recognized as “greenwashing”. Consumers may go outside their way to not patronize businesses that seem to deceptively be marketing themselves as green.

A green marketing strategy should be established based on environmental actions that a company is taking in their product line, operations or contributions. The marketing strategy should stem from green behaviors or characteristics to be credible to consumers and businesses need to be careful not to overstate their attachment to the environment.

Businesses can market themselves as green or eco-friendly if they have a great commitment to one or several of the above categories. The commitment should be a noticeable component in their business practices to form part of their marketing strategy.

These types of business practices can make a big effect on the environment and can become big differentiators for a green marketing strategy. Marketing messaging should emphasize the eco-friendly practices and dedication to being a green business. To be effective, an emphasis also needs to be placed on why the business chooses to be green and why consumers should care. Businesses with a solid green marketing strategy will be rewarded by consumers who desire to purchase goods and services that are environmentally friendly and promote healthier living.

While some may see the environmentally crisis as just a new opportunity to sell their products and services by exploiting the angst over this subject, it seems clear that the public will see through the Greenwashing strategy in due time. There shouldn’t be an anti-business element in the environmental. However, a failure of Green ethics will likely bring bad press to a series of firms. I am sure that they’ll ‘get religion’ then. Even the EPA has promoted a similar idea to the Green Supply Chain with its Environmentally Preferred Purchasing. We are approaching a time when it will be a need to’ Walk the walk a s well as Talk the talk. ‘

If you think that Going Green is about building a Green building, you’re mistaken. Green practices refer to the operation and processes found in every business. Your business may rent, lease, or own the building; but the question is more than the facilities. Most environmental issues are included in the daily tasks of life. They are lifestyle issues that have been poorly contrived to this point, and are contained in need of renovation. Therefore, this may be about practices more than buildings. A certified Green Consultant with the Green Business League can work with any business to assist the business achieve a Green business certification using a 100 point scale. Think of the Green Consultant as an advisor to your company that makes a complex task very simple and rewarding. This certification is, quite honestly, worth its weight in gold.

Seek the help of a local Certified Green Consultant who’s capable of helping your company Green up its supply chain. This is a task best done by a person who understands the challenges of the discussions and the environment. While some think that Going Green will be expensive, they’re wrong. While is may only be simple, Going Green can save nearly any company thousands of dollars year after year. The fact is that Green is about about a healthier and more effective operation. When done right, there is no real downside and your profits will increase.

Revealing Information About Eco Business

Many individuals are familiarizing our environment and how we are diminishing our priceless resources such as energy and water. Conserving what we utilize today will mean our future generations will have the use of these resources. If you are like minded and you are considering opening a business, you could wish to explore becoming a certified green friendly business. There are things you have to preserve and do in your business to get that desired certification, however it can be done.

What if somebody is already a small business owner who doesn’t wish to do away with the current business, however wishes to get on the eco-friendly bandwagon? Is he or she just out of luck? Not necessarily. Sometimes, it is just a matter of taking another look at the current business and tweaking a few things to make it green.

More Eco Business Info!

The initial step is to get in touch with your county green business coordinator. She will describe to you about the certification process, and give you the application and everything that you need to turn your office eco-friendly. She will provide to come to your office and go over all the requirements with you. They explain exactly what actions should be taken prior to you can be certified.

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Now that you have actually the information had to start this process, checked out the paperwork and find out what policies are required. If needed, compare those to your policies and change them. You must put the brand-new policies same location in your business where each staff member will see it. Offer your employees a possibility to help you with this process. Perhaps this will make the staff members start considering implementing a few of those changes in their households.

Eco Business – Seriously?

After you have researched the standards of these businesses, there is an evaluation test online. The results of this test will reveal you how your business compares to their requirements. If you need a professional to come in and analyze your office, you may work with a certified green specialist. They understand what it takes to pass that test.

After you use, you have to comply and discover with environmental laws. There will be people can be found in an examining your business so you will should be prepared for their check out anytime. They will come and take notes to confirm that you are doing everything that is required. This will not be a simple task, nevertheless if you desire it bad enough, start working on it the day that you complete the application.

Possessing an eco friendly businesses is ending up being more popular as the years go by. There are a bunch of business that will provide a program to become certified. It has been stated that our government might make it an order for all businesses to follow and implement their business policies. For that reason alone it would be better to willingly get that certification. Customers also would rather invest their money at an environmentally friendly business over a non certified establishment.

You need to think about the difference you will make with your green business. Taking the class will provide you the tools had to start being green. Since they exercise policies that are green, customers are drawn more to green stores. Your company will be observed in your area for being green. This can be helpful for business, and you will be a specialist on the green subject.

I hope you are excited about the possibility of going green in your business. Capitalize on those courses as they are full of every little bit of details that you need in order to pass the test. When you end up being certified, and open your business, you will discover that you have more client traffic in your business. Customers respect people that are ecologically friendly, and offer green items. Customers will market your store just by informing others about you and your shop.

3 Ways Your Business Can Benefit from Green Energy

For the past generation, it has been socially desirable to show that any business is environmentally sensitive. It can benefit a business in many ways if seen and understood as being green in its approach to everyday activities. There are three specific ways that green energy can benefit a business today.

green energy


According to the guys at, the UK’s specialist electricity and gas comparison website for businesses, the benefits include:

    1. 1. Marketing Value: It takes time and effort for a business to ensure that it is using as much green energy as possible. When it does so, it gains the right to make its customers aware of that fact. A growing number of buyers will patronise businesses that show they are taking steps to protect the environment. It will often take an investment to truly focus on issues such as selecting green energy. The payback on that investment is in attracting the customers who appreciate the effort. Therefore, it is important for a company to appropriately note its commitment to green energy in its marketing message and materials.
    2. 2. Economic Incentives: Purchasing green energy produced from renewable sources often costs more today than that energy produced from fossil fuels. Plus, if a business invests in its own renewable sources, the upfront expense can be significant. There are, however, a number of tax incentives and credits that can be applied to many such investments. The cost of electricity purchased from renewable energy providers is a deduction as a normal operating expense. After tax considerations, the additional costs of going green are often significantly reduced. The actual total additional costs must be weighed against these costs in an after-tax analysis.

An increasingly significant source of savings for businesses that use or create green energy is the market for Renewable Energy Credits. Monthly income is created from the sale of these RECs on the markets and exchanges that exist for that purpose.

  • 3. Environmental Value: Of course, one of the biggest benefits to using green energy is the fact of being a conscientious corporate citizen. Beyond the realities of marketing and promotional value, there is significance in being able to share with employees and shareholders that a company is making a profit in a way that is not in conflict with the environment. Over time, the business will share in the benefits of a situation where a cleaner environment is advantageous to everyone.


There is one additional advantage to a business that gains experience in utilising green energy. As the cost and availability of energy produced with fossil fuels continues to rise, companies that gain experience with green energy alternatives will find they are positioned to save on their choices.

There are both current and future advantages to any business that takes the time to make green energy a part of its business strategy.

The Politics of Solar Power Future

For a good number of years now since the world woke up to the need for alternatives to fossil fuels, it is really surprising that not so much have really been achieved, especially by our governments. This is despite the strides that have been made in solar power technology.

There have also been increases in oil prices as a result of more regulations as well as the instability in the Middle East; yet, the potentials present in solar power as an alternative to fossil fuel remain untapped


With that in mind, one begins to wonder if all of the alarm being raised – especially by some governments – about global warming is really about caring for the world. If this is about our world, why do governments like the EU and US impose strong tariffs on solar panels manufactured in China?

Referring to an article on the New York Times by James Kanter, that importers of inexpensive solar panels from China could experience loss of hundreds of jobs because of imposing tariffs in the EU. If we really care for our planet, should it matter who manufactures the solar panels?

We have seen inconsistencies in the race to maximizing the potential for alternative energy both in the EU and in the US, so that could make us believe that there are economic reasons slowing down the successful implementation of solar panels in our environment.

Energy companies have to realize the shift in preference in the world, and adjust their business model to accommodate the use of solar panels in homes and buildings.

There are challenges in the successful use of solar panels, but our ultimate priority should be to save our world.

Top 5 ways businesses can become greener

Making your business more eco-friendly can bring some great benefits; as well as helping the environment, you’re also likely to save money. There are lots of ways in which to go green – read on for our top tips.

green businesses1) Go paperless

If you’re getting tired of dealing with huge piles of paper files and making the effort to store them every time you or your staff have finished with them, going paperless is the solution for you. You’ll save a significant amount of space that would otherwise be filled with documents, and you’ll also reduce waste to boot.

Some of the ways in which you can start minimising your reliance on paper include implementing a policy that encourages employees to email files to each other or transfer them via branded USB memory sticks rather than print them out, and electronically store documents in the cloud or on shared server space instead of in filing cabinets.

2) Get energy efficient

Business energy consumption can be alarmingly high – consider the cost of running multiple PCs, having the lights and heating/air conditioning on all day, operating company cars, and offering kitchen facilities for your staff, and you’ll soon realise that you ‘re using more electricity than you should.

Ways to reduce energy usage include installing lights with motion sensors, so they only come on when someone is nearby, as well as asking staff to turn off their PCs and/or monitors at the end of each day, so they don’t keep running overnight or over weekends. It’s also worth turning off the air conditioning or heating altogether when cold or hot air isn’t really needed and, when heating is required, turning down the thermostat if it’s set above 21 degrees C.

3) Reuse and recycle

Reducing waste is a great way to become greener – and it’s also easy if you know how. One popular practice involves placing recycling bins around your office for different types of recyclable rubbish, such as plastic, cardboard and paper, and arranging for your waste handling company to empty them on a regular basis. Ensure your staff know where to go to deposit specific kinds of recyclable waste and consider reducing the number of ‘normal’ bins dotted around the workplace to make employees think twice about where they should go with their rubbish.

You should also establish a policy encouraging employees to reuse whatever they see as waste where possible, rather than throwing it away. As an example, unwanted folders and mostly empty notebooks can easily be given new life simply by sticking new labels over old ones and ripping out used pages, respectively.

The business benefits of going green

If all of this sounds like more hassle than it’s worth, consider the stats relating to the benefits of going green for businesses of all sizes:

• Two-thirds of small and medium-sized enterprises have either recorded a boost in sales or expect to do so after establishing a system for environmental management, according to the Department for Environment, Food and Rural Affairs.
• Employees of companies that voluntarily follow international green standards are 16 per cent more productive than staff at firms that do not do this, says the University of California, Los Angeles.
• Large businesses waste £1.6 billion on energy consumption, some of which could easily be saved by putting in place some of the above measures, the Carbon Trust reports